Includes Task 1 and 2, guiding students through the 7P’s including the extended marketing mix.

Glossary Document Covers all the keyterms required for the Unit 9: Principles of Marketing exam Key terms are split by Learning Aim A,B,C

10 questions, Good for end of topic task

Worksheet suitable for GCSE and BTEC level students

Full lesson with worksheets Suitable for GCSE and BTEC students

3 Lessons 1 Example 3 Unit briefs from BTEC for Assignment 1,2,3

Week 1 - 5 lessons A range of worksheets This covers all of Learning Aim A

Covers points around the situational analysis tool

Learning Aim B Week 6,7,8,9 full lessons Worksheets

Task on the most popular ice cream flavour in the room. Task 1: Tally chart process to understand the most popular flavour Questions to answer following data gathered Task 2: Another class survey on popular brands Questions to answer following data gathered This is a good task for around 2 hours. Great to gain feedback on most popular ice cream flavours/brands. Students could then go on to create graphs on data, depending on ability of the group.

Learning Aim C Week 10,11,12 full lessons and worksheets

Total 5 Lessons: Purpose of Market Research 1 Purpose of Market Research 2 Methods of Market Research 1 Methods of Market Research 2 Use of Market Research Total of 13 worksheets: Business acitvity, Primary research Market research worksheet 1 Market research worksheet 2 Market research quiz 1 Market research quiz 2 Market research homework 1 Market research homework 2 Market researach wordsearch Purpose of market research activity 1 Purpose of market research activity 2 Methods of market research starter Market research activity Types of market research

8 slides covering each section of the PESTLE. Can be implemented and created into a class task.

SMART framework to help students with Unit 2: Developing a Marketing Campaign.

Lesson Liability and Size worksheet Ownership, Private Sector Worksheet Internal Stakeholders worksheet Key definitions blank Key definitions, completed, box for examples Match the ownership type Private limited company answers Private limited company questions Sole Trade questions worksheet Parnternship questions worksheet Business ownership types worksheet Types of ownership activity

List of definitions in a table Suitable for revision Great for Level 2 and 3 BTEC students

A4 document which covers all 3 assignments for Unit 22 Market Research. Document is created as a useful tool for both students and teachers. Clear guide around what is expected and what is required to be completed for Unit 22.

5 worksheets: Great for Level 2 and 3 Business Studies Worksheet 1 - Business Scenario and questions Worksheet 2 - Business Ownership Table Worksheet 3 - Business Ownership quick revision sheet Worksheet 4 - Revision Check list and sheet Worksheet 5 - Match the ownership type

Total of 3 Worksheets Great for GCSE, and BTEC Level 2 and 3 students

Customer interactions and Value Customer influence, content, community, advocacy